Where East Meets West Your Brand Connects Best

你好!

Welcome to Bridge East Marketing, where smart strategy and cultural fluency help your business become relevant, trusted, and loved by Chinese consumers.

Who We Are

What We Do

Bridging cultures. Building Business

What we can do for you

We help UK-based SMEs connect meaningfully with Chinese-speaking consumers living in the UK. Our services are designed to bridge language and cultural gaps through expertly delivered translation, tailored Chinese social media strategies, influencer partnerships, and locally resonant brand storytelling. Whether you're launching a campaign or building long-term brand visibility, we offer the tools, platforms, and insight to help you engage authentically—and grow with purpose.

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Translation & Localisation

We provide accurate, culturally sensitive translations for menus, promotional materials, websites, and social media content—ensuring your message resonates with Chinese-speaking audiences in the UK.

Chinese Social Media

From WeChat to Rednote, we help you create and manage official Chinese social media accounts. Our service includes content planning, posting, community engagement, and performance tracking.

Influencer & KOL Networking

We connect your brand with trusted Chinese influencers (Key Opinion Leaders) in the UK market to boost credibility, drive engagement, and increase reach within the community.

Brand Awareness Strategy

We develop tailored marketing strategies that align with your goals—focusing on positioning your brand effectively within the Chinese-speaking consumer market in the UK.

Blog & Review Development

We craft authentic blog posts and product or service reviews, supported by engaging visuals and media, to build trust and drive word-of-mouth within target communities.

The Founder

Yilan Zhai

Life’s too short to be ordinary—and that’s a mantra that’s defined Yilan's journey in the world of PR, media & marketing.

With an MA in Media and Public Relations from Newcastle University, she has carved out a dynamic career shaped by curiosity, creativity, and a deep understanding of how powerful storytelling can drive connection.

Her early days as a Reporter gave her a front-row seat to the fast-paced world of news, where she learned to think on her feet and communicate clearly under pressure. From there, she transitioned into digital media, taking on the role of Editorial Assistant and eventually director of Chinese marketing, sharpening her skills in content creation, platform management, and brand storytelling.

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From Xi’an to Newcastle, and Everything In Between.

Why I Founded Bridge East Marketing. A Journey That Begins at the Heart of China I was born in Xi’an , the capital of Shaanxi province, a...

Yilan Zhai

Our Method

Creation

We bring your brand to life for a new audience. From culturally relevant messaging to eye-catching visuals, we tailor your content to resonate with Chinese consumers living in the UK.

Adaption

We adapt your messaging, products, and campaigns to fit the cultural and linguistic nuances of Chinese audiences. Think of it as localisation with purpose: smart, sensitive, and strategically aligned.

Connection

We help you speak the language—Through targeted social media management on platforms like Xiaohongshu and WeChat, and curated influencer collaborations, we connect your business directly with the Chinese community in the UK.

Expansion

We don’t just help you break into the market—we help you grow. With data-led strategies and ongoing content evolution, we position your brand for sustainable impact and long-term relationships